5to9: Freelancing While Employed
Metadata
- Type: #talk
- Speaker: Mohammed Asaduallah
- Event: 5to9 conference
- Date: 2020-08-25-Tue
- Links: 5to9.co, Events 2020
Summary
- Check with your employer before you start
- Determine why you want to freelance
- Find your unique niche
- Use your network to identify clients
- Test prices with every client. Keep going up
- Only add tools that you need right now
"Entrepreneurship is an accelerant for personal development."
...While Employed
- Review your contract to ensure you can freelance before investing effort
- Consider asking manager for exception
- Get it in writing
Determine why you want to freelance
- Extra cash, creative outlet, learn new skill, etc.
- Be true to yourself. Don't start because you feel like you should.
- It's okay not to.
More than design
- Don't limit yourself just to design work
- Each can teach different skills and move you in a new direction:
- Consult
- Sell
- Teach
Identify your niche
- Similar to T-Building an Inbound Funnel as a Freelancer
- Be super clear about the type of work you do and who it is for
- Test you audience (use your social channels)
- See who's willing to pay
How to get your first client
- Contact your circle (former employers, friends, colleagues, etc.)
- Cold contact emails/messages to potential best-fit clients
- Search slack + twitter
- Can set up keyword watches
Setting your rates
- Ask other (similar) freelancers what they charge
- Determine your personal 'happy price'
- You might not be in this for the cash
- Test your rates with every client.
- Every new client, bump up your rate. See what happens.
Establish a toolkit
- Start with only what you need, can expand later
- Website
- Invoicing
- Booking
- Documentation
- Taxes
- Project Management
- Etc.
Other tips
- You only have to register a business if required by law/client
- Be sure to claim income + write-offs with taxes
- It's okay to decide not to continue
- You don't have to go on to freelance full-time
- If you do want to start freelancing full time, get 6 months expenses in your savings